the art of runway

3D MODELISATION* 3D ANIMATION* CREATIVE DIRECTION*

the sandbox x dressx x
braw haus

The Art of Runway is the immersive virtual experience gathering the fashion community.
It features a fashion shop, a multiplayer parkour game, an art gallery, cultural events, fashion education, sustainable tips, a fashion contest, and photo shoots.

Social interaction is the core essence of this multiplayer experience.
It is available on The Sandbox, one of the leading platform for virtual experiences. The Art of Runway was created by three major stakeholders of the digital and fashion industries: bem.builders, Braw Haus and DRESSX.

The extensive land, sophisticated architecture, the events, the shop, the multitude of Non-Playable Characters developed, the customized dialogues and the areas dedicated to placements allow for an optimal promotion of fashion brands in the virtual worlds.


TALENTs



3D FASHION LOOKS & WEARABLES

Roles

CLIENT


where fashion meets gaming

“As we break boundaries and redefine style, blending fashion with a gamification experience, this is where fashion meets the future in a collaboration with DRESSX, Braw Haus, and Bem.builders”.

THE ART OF RUNWAY

BRAW HAUS

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DRESSX

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THE SANDBOX

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BEM.BUILDERS

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THE ART OF RUNWAY — BRAW HAUS - DRESSX - THE SANDBOX - BEM.BUILDERS -

This journey features avant-garde looks by four visionary 3D Fashion artists from Braw Haus agency.

Diving into the depths of environmental consciousness!

Guillaume Sauzey's 'Acid Bubble' collection makes a bold statement against pollution's suffocating grip.

Nature's beauty reimagined!

Dive into the enchanting world of Teresa Manzo's biodiversity-inspired collection, where frogs and butterflies come to life in stunning 3D fashion.

Step into a realm of surrealism and fantasy!

Adri Besada and Ubasm's visionary artwork pushes the boundaries of imagination! Their 'Alien Puffer' blends futuristic and earthly elements, creating a distinct alien aesthetic.

the collaboration
SANDBOX x dressx x braw haus x bem builders

  • Bem.builders: The architectural minds behind the game's construction, ensuring a seamless integration of fashion and gaming.

  • Braw Haus: The creative force, curating talented 3D fashion artists who bring unique and avant-garde designs to life.

  • DRESSX: Enhancing the digital fashion experience with augmented reality, allowing for real-life interaction with virtual fashion.

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