VEEPee commercial building
CURATION * CREATIVE DIRECTION
Digital facade
We were invited to curate a month-long digital art content for Veepee, retail company building in Paris, France - the largest digital facade in Europe!
Commuters from Charles De Gaulle to Paris were able to view the facade and enjoy the art.
Our mission to display digital art on facades and public places continues to expand!
Barney Mccann, Nicole Wu, Kaoru Tanaka, Kakia Konstantinaki, Fabio Catapano, Sveta Bilyk, Nicolas Grellier, Guillaume Sozey, Raphael Guez, Kiady
CREATIVES
Client
Veepee
Curation, Creative Direction
Roles
DIGITAL ART EXHIBIT ON EUROPE’S LARGEST OUTDOOR DIGITAL DISPLAY IN PARIS, FRANCE (ONGOING Since AUG 2022)
Veepee is located near Paris and in 2016 they installed the largest digital facade in Europe (12 x 8 meters) on their new building.
The building is clad with a 42-ton fiber-reinforced concrete mesh, discretized into 87 modules, modeled and calculated by the specialized structural engineering firm of Guillaume Lamoureux and Romain Ricciotti of Marseille. The design of this mesh is inspired by a calligraphy given by the designer Pucci de Rossi, the day before his death (July 2013), to his friend Jacques-Antoine Granjon, the CEO of Veepee.com
Veepee is using this facade to broadcast artistic, poetic, quality content without commercial purpose. The screen is particularly visible in front of the ring road, at the entrance to Paris more than 250.000 cars pass in front of our facade every day.
